'Ghost the Musical'
© 'Ghost the Musical'
With a slew of recent Broadway original cast albums hitting the marketplace, London West End's Ghost the Musical has taken a hint from Book of Mormon and offered the cast album for its adoring (plus hopefully some new) fans.
The soundtrack for The Book of Mormon was released as a free .MP3 download to help boost word of mouth praise for the show and made history in the process. Now, the producers of the movie-turned-musical Ghost have offered the original London cast recording free to its fans on Facebook.
This marketing technique may become the wave of the future for spreading the word about new musicals. To hear Ghost, visit their Facebook page.
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